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     Meanings of Rose colors: 

We are often asked what the various rose colors mean, especially in regard to love/hate relationships.


A Rose Always denotes Love
Deep Red Rose Bashful, shame
A Pink Rose Grace and gentility
A Red Rose Respect and courage
A White Rose I am worthy of you
A Yellow rose Decrease of Love, Jealousy
Red and White together Unity

       What do various flowers mean in the Language of  Flowers. 

Used for more than a century, the book written by Kate Greenfield in the 1890’s is sort of a bible for this.  Based on the meanings of Victorian Times, Greenfield listed more than a hundred flowers in her book.  We give the most used ones.


Acacia Chaste love
African Marigold Vulgar minds
Anemone I am forsaken
Bachelor Buttons Single Blessedness
Begonia Dark Thoughts
Bluebells Constancy
Calla Lily Magnificent Beauty
Carnation, Red Alas for my poor heart
Carnation, Striped Refusal
Carnation, Yellow Disdain
China Aster Variety
Chrysanthemum, Yellow Slighted Love
Chrysanthemum, white Truth
Daffodil Regard
Dahlia Instability
Forget-me-not True Love
Fox Glove insincerity
Gladiolus Strength of Character
Heliotrope Devotion
Hyacinth, Purple Sorrow
Hyacinth, White Loveliness
Hyacinth, Blue Constancy
Iris Message
Ivy Friendship and Fidelity
Lilac, White Youthful innocence
Lilac, Purple First Emotions of Love
Lily, White Purity and modesty
Lily of the Valley Return of Happiness
Marigold Grief and Despair
Mistletoe I surmount difficulties
Nasturtium Patriotism
Parsley Festivity
Pea, Sweet Departure and lasting pleasure
Poppy, Red Consolation
Ranunculus You are radiant
Snapdragon Presumption
Sunflower Haughtiness
Tulip, Red Declaration of Love
Tulip, Yellow Hopeless love
Zinnia Thoughts of Absent friends

    Flowers Of The Month



Botanical Name

Symbolic Meaning

January Carnation Dianthus Capriciousness
February Violet Viola Faithfulness
March Daffodil Narcissus Regard
April Sweet Pea Lathyrus I think of thee
May Lily of Valley Convalaria Humility
June Rose Rosa Love
July Larkspur Delphinium Ardent attachment
August Gladiolus Gladiolus Splendid beauty
September Aster Callistiphus Daintiness elegance
October Calendula Calendula Grief Jealousy
November Chrysanthemum Chrysanthemum Optimism Cheerfulness
December Narcissus Narcissus Conceit self love

Birthstones of the month


January  Garnet
February  Amethyst
March  Bloodstone or Aquamarine
April Diamond
May  Emerald
June  Pearl
July  Ruby
August  Peridot
September  Sapphire
October  Opal
November  Topaz
December  Turquoise

Wedding Anniversary Symbols

1 Plastics, Clock or Paper (Flowers are appropriate)
2 Calico, Cotton or China (Flowers are appropriate)
3 Leather, Crystal or glass (Flowers are appropriate)
4 Silk, Fruit or Flowers (Flowers are appropriate) 
5 Wood or Silverware (Flowers are appropriate)
6 Iron, wood, or candy (Flowers are appropriate)
7 Copper or wool (Flowers are appropriate)
8 Linen, lace or pottery (Flowers are appropriate)
9 Pottery or willow (Flowers are appropriate)
10 Tin, aluminum or diamond jewelry (Flowers are appropriate)
11 Fashion jewelry or accessories (Flowers are appropriate) 
12 Linen, silk or jewelry (Flowers are appropriate)
13 Lace or furs (Flowers are appropriate)
14 Ivory or gold jewelry (Flowers are appropriate)
15 Crystal or glass (Flowers are appropriate)
16 Silver hollowware (Flowers are appropriate)
17 Furniture (Flowers are appropriate)
18 Porcelain (Flowers are appropriate)
19 Bronze (Flowers are appropriate)
20 Platinum or china (Flowers are appropriate)
21 Brass or nickel (Flowers are appropriate)
22 Copper (Flowers are appropriate)
23 Silver plate (Flowers are appropriate)
24 Musical instruments (Flowers are appropriate)
25 Silver (Flowers are appropriate)
26 Original Pictures (Flowers are appropriate)
27 Sculpture (Flowers are appropriate)
28 Orchids (Flowers are appropriate)
29 New Furniture (Flowers are appropriate)
30 Pearls or diamonds (Flowers are appropriate)
31 Time Pieces (Flowers are appropriate)
32 Garnet (Flowers are appropriate)
33 Amethyst (Flowers are appropriate)
34 Opal (Flowers are appropriate)
35 Coral or Jade (Flowers are appropriate)
36 Bone China (Flowers are appropriate)
37 Alabaster (Flowers are appropriate)
38 Beryl or Tourmaline (Flowers are appropriate)
39 Lace (Flowers are appropriate)
40 Ruby (Flowers are appropriate)
45 Sapphire (Flowers are appropriate)
50 Gold (Flowers are appropriate)
55 Emerald (Flowers are appropriate)
60 Diamond Jubilee (Flowers are appropriate)
75 Diamond (Flowers are appropriate)
80 Diamond and Pearl (Flowers are appropriate)
85 Diamond and Sapphire (Flowers are appropriate)
90 Diamond and Emerald (Flowers are appropriate)
95 Diamond and Ruby (Flowers are appropriate)
100 10 Carat Diamond (Flowers are appropriate)

    How do I get my Flowers to last longer.

A little extra care can make a big difference for any size flower arrangement or fresh flower bouquet.

Most floral arrangements last 4-7 days or longer, depending on the flowers used and the care they receive. The Society of American Florists provides these tips for longer-lasting, more vibrant flowers:

For floral arrangements:

  • Keep the vase filled (or floral foam soaked) with water containing a flower food provided by your florist. Flower foods make flowers last longer but it is important to follow the mixing directions on the flower food packet. Most packets are to be mixed with either a pint or a quart of water. Flower foods should not be diluted with more water than is specified on the packet.
  • If the flower food solution becomes cloudy, replace it entirely with properly mixed flower food solution. If possible, re-cut stems by removing one to two inches with a sharp knife. Be sure to use a sharp knife or clippers that will not crush the stems. Immediately place the stems into solution.
  • Keep flowers in a cool spot (65 to 72 degrees Fahrenheit), away from direct sunlight, heating or cooling vents, directly under ceiling fans, or on top of televisions or radiators. (Appliances like televisions give off heat, which causes flowers to dehydrate.) Most flowers will last longer under cool conditions.

For loose bunches or boxed flowers:

  • Keep your flowers in a cool place until you can get them in a flower food solution. Don't forget how important it is to follow the mixing directions on the flower food packet.
  • Fill a clean (washed with a detergent or antibacterial cleaning solution), deep vase with water and add a flower food from your florist.
  • Remove leaves that will be below the waterline. Leaves in water will promote bacterial microbial growth that may limit water uptake by the flower.
  • Re-cut stems by removing one to two inches with a sharp knife. Place the flowers in the vase solution you've prepared.
  • If you purchase loose flowers for your own arrangements you should also consider these tips:
    • When selecting flowers, look for flowers with upright, firm petals and buds beginning to open. Yellow, spotted or drooping leaves are signs of age.
    • When using woody stems and branches (such as quince, forsythia or lilac), cut the stem with sharp pruning shears. Place them in warm water containing fresh flower food to promote flower opening.


Top of Page

Plant Care Tips: Green Thumb Not Required

Not only are green and flowering plants a great enhancement to any home or office decor, they are also beneficial to your health. The results of a study by the National Aeronautics and Space Administration (NASA) show that common houseplants are powerful, natural air cleaners.  That’s all the more reason why you want to keep your plants healthy with the proper care.

Most plants come with care instructions specified for the type of plant. The Society of American Florists provides these additional general guidelines to keep most green houseplants thriving:

Keep plants in medium-light locations - out of direct sunlight
Natural light is best, but some plants can also thrive in office fluorescent light. Most flowering potted plants should be placed in areas with the most light in order to maintain good flower color and promote the maximum number of flowers to open. Foliage plants will do well under lower light levels and can be placed in areas providing reduced light.

Plant soil should be kept moist at all times
Plants should not be allowed to dry out or wilt. Be careful to avoid overwatering - do not allow plants to stand in water. Avoid wetting plant leaves.

Avoid excessive heat or cold
Plants should be kept in a cool spot (between 65 to 72 degrees Fahrenheit) for best performance. They should be kept away from direct sunlight, heating or cooling vents, directly under ceiling fans, or on top of televisions or radiators. (Appliances like televisions give off heat, which causes plants to dehydrate.)


How does a wire service work?

Wire services have been a part of the American way of life since about 1917, when a group of florists in western New York State met to find a way to be able to exchange inter-city orders while being assured of payment and quality of flowers delivered.  Thus was FTD born.

Today FTD and Teleflora are leaders in this business.  Florists join one or both of these organizations and can be assured that their orders will be properly handled. Thanks, of course, to regular inspections of shops and books by teams of representatives.  In essence, when you order something for out of town from Cosentino’s we call it in to a florist in that distant city. He fills the order, based on his own pricing.   At the end of the month everyone reports to the service all the orders that were filled by his shop, during the month and, thanks to a wonderful computer system that figures discounts and rebates and various charges, every florist gets either a check or a bill.

Where Flowers Come From

Imports account for approximately 70% of fresh cut flowers sold in the United States . Today, at Cosentino’s, you may find flowers and greens from around the world.  Communications, computers and transportation have made this possible.

a)     South America.  Since the mid-1970’s, when a group of Colombians built their first greenhouses, more and more of our flowers come from that part of the world. Today we import nearly 2 million carnations - - every day  - - from Colombia .  Nearly a million roses come every day from Ecuador .  The main production in South America is in lilies, carnations, roses, daisy mums and alstroemeria.  Why?  Land values are cheaper.  An acre near Bogota sells for about $3000.  Recently one of our suppliers in California knocked down his greenhouses and sold the land for $450,000 and acre.  The climate is better and there are 12 hours of sun and 12 hours of night, year round.  Labor tends to be somewhat less expensive and there is plenty of it.  Just a few of the reasons.  >

b)     Canada .  Wow, Canada is north of us and they ship flowers to us?  Why?  Basically, on the Niagara peninsula, at the western end of LakeOntario there is an area, probably 5 miles wide and 25 miles long, that has moderate temperatures and a very high light situation that is very conducive to growing.  Add to that the fact that after WW 2, many Dutch families immigrated to this area and followed their family tradition of greenhouse growing and you have a very productive area.  An area in western Canada , the Vancouver area, offers very much the same situation.

c)      Around the world.  Typically, many of our orchids arrive from Singapore and Malaysia .  We get delphinium and liatris that have been grown in >Zimbabwe , in Central Africa.  Some of our foliage comes from Mexico and certainly Anthurium and Birds of Paradise are from Hawaii.  Costa Rica has recently entered the realm of producing flowers for shipment around the world.  Now add to that mix, carnations from San Remo, Italy , exotic wild flowers from Australia and mini carnations from Israel and you begin to realize why there are so many choices throughout the year.

Top 6 Import Countries

Top 6 Growing States

Cut flowers:

Cut flowers:









European Union








Costa Rica








Why don’t we just send staff out and pick wild flowers?

  Wouldn’t we be able to lower our prices?

     Yes, we do sell Golden Rod and daisies that you could simply go out and pick.  But, two factors prevent it; the cost of sending an employee out in the van for a trip to the countryside and the time to pick the flowers are primary.  It is cheaper to buy them. Those products we bring in to the store from the market are free of insects.  They have been greenhouse grown.  Some folks might object to insects that might come along with those flowers picked out in the countryside.

Where does Cosentino’s get their flowers? 

     Fortunately Cosentino’s is a large enough florist that we do not need to depend solely on local wholesalers.  Don’t get us wrong, local wholesalers (Syracuse and Rochester) provide us an important service.  But, by “buying direct” we are able to get flowers faster and keep our prices low.  We DO use local wholesalers for about half of our flowers.  But, we also buy from a shipper in Miami, who air ships to us, from a company in California that FED Ex’s and from a company in Canada that delivers really fresh product to our door 3 times every week.  For special needs we might call a friend at the New York Flower market or get it shipped in from a contact in Amsterdam, Holland.  The world is our marketplace.  It is all these contacts that allow us to have more and different product for you all the time and to meet your special needs.  And, thanks to you, our customer, we sell enough flowers every day to make all of this work.

What are the State Flowers

Saguaro Cactus blossom
Apple Blossom
California Poppy
Rocky Mountain Columbine
Connecticut Mountain Laurel 
Delaware Peach Blossom
Florida Orange Blossom
Georgia Cherokee Rose
Hawaii Hawaiian hibiscus
Idaho Mock Orange
Illinois Native Violet
Indiana Peony
Iowa Wild Prairie Rose
Kansas Sunflower
Kentucky Goldenrod
Louisiana Magnolia
Maine White Pine Cone
Maryland Black Eyed Susan 
Massachusetts Mayflower
Michigan Apple Blossom
Minnesota Lady Slipper
Mississippi Magnolia
Missouri Hawthorn
Montana Bitterroot
Nebraska Goldenrod
Nevada Sagebrush
New Hampshire Purple Lilac
New Jersey Violet
New Mexico Yucca 
New York Rose
North Carolina Flowering Dogwood
North Dakota Wild Prairie Rose
Ohio Scarlet Scarlet Carnation
Oklahoma Oklahoma Rose
Oregon Oregon Grape
Pennsylvania Mountain Laurel
Rhode Island Violet
South Carolina Yellow Jasmine
South Dakota Pasque Flower
Tennessee Iris
Texas Blue Texas Bluebonnet
Utah Sego Lily
Vermont Red Clover
Virginia American Dogwood
Washington Coast Rhododendron
West Virginia Rhododendron
Wisconsin Wood violet
Wyoming Indian Paintbrush




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